Optimization for OEMs

OEMs (organizations that produce software products) incorporate optimization for several reasons:

• Optimization makes software products more useful. For example, a product that collects data, performs statistical analysis or provides a means of exploring decisions and their effects can go one stage further and present an optimal solution
• Optimization makes software more valuable. Customers appreciate the extra features and functions offered by optimization, and are prepared to pay a premium
• There is a high degree of synergy between applications that do data collection and storage, analysis, forecasting and optimization. Optimization is a logical extension to many software products that make them more useful and more valuable.